
MBA in Marketing Management – MBA Marketing Subjects, MBA Marketing Syllabus, MBA Marketing Jobs, and MBA in Marketing Salary

UniversityChalo Team
Akansha Negi Content CuratorAn MBA in Marketing Management is a two-year postgraduate program designed to develop strategic thinking, analytical skills, and leadership qualities in the field of marketing. The MBA Marketing syllabus has a wide range of topics, including Consumer Behavior, Marketing Research, Brand Management, Digital Marketing, Sales & Distribution Management, International Marketing, Advertising, and Strategic Marketing.
To be eligible, candidates must hold a bachelor’s degree in any discipline with a minimum of 50% aggregate marks (45% for reserved categories). Admission is typically based on scores from entrance examinations such as CAT, MAT, XAT, CMAT, NMAT, or GMAT, followed by group discussions and personal interviews.
Top colleges in India offering MBA in Marketing include the Indian Institutes of Management (IIMs), XLRI Jamshedpur, FMS Delhi, SPJIMR Mumbai, and MDI Gurgaon. The average course fee ranges from ₹4 lakhs to ₹25 lakhs, depending on the institution.
MBA Marketing subjects in the MBA Marketing syllabus include Marketing Management, Business Environment, Financial Management, Operations Management, Consumer & Brand Insights, and Integrated Marketing Communications. Graduates can pursue various roles such as Marketing Manager, Brand Manager, Market Research Analyst, Sales Manager, Digital Marketing Manager, and Product Manager.
MBA Marketing offers strong career prospects with salaries typically starting from ₹6 – 8 LPA for freshers and rising to ₹15 – 30 LPA or more with experience and roles in top firms. Leading recruiters include companies like Hindustan Unilever, Procter & Gamble, Amazon, Google, PepsiCo, Nestlé, Tata Consultancy Services, and Deloitte. This specialization is ideal for those looking to blend creativity with business acumen in a dynamic, high-impact career.
Table of Content
MBA Marketing Highlights |
MBA Marketing Eligibility Criteria |
MBA Marketing Entrance Examinations |
MBA Marketing Admission Procedure |
Top Colleges/ Universities offering MBA Marketing in India |
MBA Marketing Syllabus |
MBA Marketing Fees |
MBA Marketing Jobs |
MBA in Marketing Salary |
MBA Marketing Top Recruiters |
FAQs about MBA Marketing |
MBA Marketing Highlights
Specialisations |
Details |
Course Name |
MBA in Marketing Management |
Course Duration |
2 Years |
Level of Course |
Postgraduate |
Type of Course |
Degree |
Eligibility Criteria |
A bachelor’s degree with a minimum of 50% aggregate marks. |
MBA Marketing Subjects |
MBA Marketing Subjects are Marketing Management, Business Environment, Financial Management, Operations Management, Consumer & Brand Insights, and Integrated Marketing Communications. |
Entrance Examinations |
CAT, MAT, XAT, CMAT, NMAT, GMAT |
Admission Basis |
Merit/ Entrance |
Top Colleges in India |
|
Fees |
₹4 lakhs to ₹25 lakhs |
MBA in Marketing Salary |
₹6 – 8 LPA for freshers |
MBA Marketing Jobs |
Marketing Manager, Brand Manager, Market Research Analyst, Sales Manager, Digital Marketing Manager, Product Manager |
Top Recruiters |
Hindustan Unilever, Procter & Gamble, Amazon, Google, PepsiCo, Nestlé, Tata Consultancy Services, Deloitte |
MBA Marketing Eligibility Criteria
To pursue an MBA in Marketing Management, candidates must meet the following eligibility criteria:
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Educational Qualification:
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A bachelor’s degree in any discipline from a recognized university.
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Most institutes require a minimum of 50% aggregate marks (45% for SC/ST/PwD candidates).
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Entrance Exams:
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Candidates must qualify in national or university-level MBA entrance exams such as:
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CAT (Common Admission Test)
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XAT (Xavier Aptitude Test)
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MAT (Management Aptitude Test)
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CMAT (Common Management Admission Test)
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NMAT, SNAP, or GMAT (for select institutions)
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Work Experience (Optional but Preferred):
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Some top B-schools prefer candidates with 1–3 years of work experience, though it is not mandatory.
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Final Selection Process:
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Shortlisted candidates typically go through Group Discussions (GD), Personal Interviews (PI), and/or Written Ability Tests (WAT) as part of the final admission process.
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MBA Marketing Entrance Examinations
Admission to an MBA in Marketing program in India is typically based on scores from national or university-level entrance exams. Here are the most common and widely accepted entrance tests:
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CAT (Common Admission Test)
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Conducted by: Indian Institutes of Management (IIMs)
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Accepted by: IIMs and over 1,200 B-schools across India
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Sections: Verbal Ability, Data Interpretation & Logical Reasoning, Quantitative Aptitude
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XAT (Xavier Aptitude Test)
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Conducted by: XLRI Jamshedpur
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Accepted by: XLRI and over 800 management institutes
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Includes a General Knowledge section and an Essay component
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MAT (Management Aptitude Test)
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Conducted by: All India Management Association (AIMA)
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Accepted by: Over 600 B-schools
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Held in multiple modes: CBT, PBT, and IBT
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CMAT (Common Management Admission Test)
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Conducted by: National Testing Agency (NTA)
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Accepted by: AICTE-approved institutions and universities
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Sections include Innovation & Entrepreneurship
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NMAT (Narsee Monjee Aptitude Test)
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Conducted by: Graduate Management Admission Council (GMAC)
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Accepted by: NMIMS and other partner institutions
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Allows multiple attempts in a single admission cycle
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SNAP (Symbiosis National Aptitude Test)
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Conducted by: Symbiosis International (Deemed University)
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Accepted by: Symbiosis institutes like SIBM, SCMHRD, etc.
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GMAT (Graduate Management Admission Test)
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Conducted by: GMAC
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Accepted by: Many Indian and international B-schools
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Preferred by professionals applying to executive or global MBA programs
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These exams test candidates on various skills including quantitative aptitude, verbal ability, logical reasoning, and general awareness. Scoring well in any of these can significantly enhance your chances of getting into a top MBA Marketing program.
MBA Marketing Admission Procedure
The admission process for an MBA in Marketing typically follows a structured multi-stage approach, combining academic performance, entrance exam scores, and personality assessment rounds. Here’s a step-by-step breakdown:
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Meet Eligibility Criteria
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Hold a bachelor’s degree in any discipline with a minimum 50% aggregate marks (45% for reserved categories).
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Final-year graduation students may also apply, subject to meeting eligibility at the time of admission.
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Appear for Entrance Examination
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Register and appear for MBA entrance exams like CAT, XAT, MAT, CMAT, NMAT, SNAP, or GMAT (as applicable).
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Most top institutes use CAT/XAT/GMAT, while others may accept multiple scores.
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Shortlisting by Institutes
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Based on entrance exam scores, institutes shortlist candidates for the next stage.
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Some institutes may also consider academic performance, work experience, and diversity factors.
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Selection Rounds
Shortlisted candidates are invited to participate in one or more of the following:
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Group Discussion (GD) or Group Exercise (GE)
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Personal Interview (PI)
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Written Ability Test (WAT) or Essay Writing
Note: Some institutes use only PI and WAT.
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Final Merit List
Institutes prepare a final merit list based on a composite score that includes:
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Entrance Exam Score (e.g., CAT/XAT)
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GD/PI/WAT performance
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Academic background
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Work experience (if any)
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Extra-curricular achievements (in some cases)
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Offer of Admission & Fee Payment
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Selected candidates receive admission offers via email or official portals.
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Accept the offer by paying the initial fee deposit to confirm your seat.
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Document Verification & Enrollment
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Submit required academic and identity documents.
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Attend orientation sessions before the program starts.
Top Colleges/ Universities offering MBA Marketing in India
India has a wide range of prestigious institutions offering MBA in Marketing, known for their academic excellence, industry exposure, and placement records. Here are some of the top colleges:
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Indian Institutes of Management (IIMs)
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Top IIMs: IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, IIM Kozhikode
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Entrance Exam: CAT
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Known for rigorous academics, strong alumni networks, and excellent marketing placements.
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XLRI – Xavier School of Management, Jamshedpur
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Program: PGDM (BM) with marketing electives
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Entrance Exam: XAT
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Highly reputed for its strong curriculum and placement in FMCG and consulting.
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Faculty of Management Studies (FMS), University of Delhi
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Entrance Exam: CAT
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Known for excellent ROI due to low fees and high placement packages in marketing roles.
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SP Jain Institute of Management and Research (SPJIMR), Mumbai
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Entrance Exam: CAT/XAT/GMAT
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Offers a marketing specialization with strong industry interface and global exposure.
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Indian School of Business (ISB), Hyderabad & Mohali
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Program: One-year Post Graduate Programme (PGP)
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Entrance Exam: GMAT/GRE
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Preferred by professionals; strong marketing placements and global brand value.
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Management Development Institute (MDI), Gurgaon
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Program: PGDM with marketing specialization
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Entrance Exam: CAT
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Excellent reputation in North India with top-tier marketing placements.
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Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
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Entrance Exam: NMAT
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Offers a well-structured marketing program with strong corporate ties in Mumbai.
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Indian Institute of Foreign Trade (IIFT), Delhi & Kolkata
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Program: MBA (International Business) with marketing electives
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Entrance Exam: IIFT Exam
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Known for international marketing and trade specialization.
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Symbiosis Institute of Business Management (SIBM), Pune
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Entrance Exam: SNAP
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Strong marketing program with good placement in FMCG, retail, and tech sectors.
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Institute of Management Technology (IMT), Ghaziabad
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Program: PGDM Marketing
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Entrance Exam: CAT/XAT/GMAT/CMAT
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Strong focus on marketing, media, and sales management.
These institutions are well-regarded for their academic rigor, industry connections, internships, and campus recruitment in top marketing roles across FMCG, e-commerce, retail, IT, and consulting sectors.
MBA Marketing Syllabus
The MBA Marketing syllabus is designed to build a strong foundation in business fundamentals while offering deep specialization in marketing concepts, tools, and strategies. It typically spans four semesters over two years, combining core management subjects in the first year with specialized marketing subjects in the second.
MBA Marketing Syllabus Year 1 – Semesters I & II
These MBA Marketing subjects are common across all MBA specializations:
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Principles of Management
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Financial Accounting
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Managerial Economics
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Organizational Behavior
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Business Communication
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Quantitative Techniques
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Marketing Management
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Financial Management
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Human Resource Management
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Operations Management
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Business Law & Ethics
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Management Information Systems
MBA Marketing Syllabus Year 2 – Semesters III & IV
These MBA Marketing subjects focus specifically on marketing theory and practice:
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Consumer Behavior
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Sales & Distribution Management
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Marketing Research
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Product & Brand Management
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Digital Marketing
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Integrated Marketing Communication (IMC)
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Retail Marketing
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International Marketing
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Strategic Marketing
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Services Marketing
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Customer Relationship Management (CRM)
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B2B Marketing
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Rural & Agricultural Marketing (in some universities)
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E-Commerce and Social Media Marketing
Practical Components
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Summer Internship/Project (between 1st and 2nd year)
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Live Projects with companies
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Case Studies and Simulations
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Capstone Project or Dissertation (final semester in some institutes)
Elective Courses (Varies by Institution)
Students may choose electives based on career interests, such as:
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Luxury Brand Marketing
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Marketing Analytics
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Media & Entertainment Marketing
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Sports Marketing
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Neuromarketing
The MBA Marketing syllabus is regularly updated by top institutions to align with changing industry trends, especially in areas like digital transformation, analytics, and consumer psychology.
MBA Marketing Fees
The fee for an MBA in Marketing varies significantly depending on the reputation, location, and infrastructure of the institution. Here's an overview of the typical fee range across different tiers of colleges:
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Top-Tier B-Schools (IIMs, ISB, XLRI, SPJIMR, etc.)
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Fee Range: ₹15 lakhs – ₹30 lakhs (for the full 2-year program)
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Examples:
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IIM Ahmedabad/Bangalore/Calcutta: ₹24–27 lakhs
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ISB Hyderabad/Mohali (1-year PGP): ₹42–45 lakhs
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XLRI Jamshedpur: ₹24–27 lakhs
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SPJIMR Mumbai: ₹20–24 lakhs
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Mid-Tier B-Schools (MDI, NMIMS, SIBM, IMT, etc.)
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Fee Range: ₹10 lakhs – ₹20 lakhs
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Examples:
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MDI Gurgaon: ₹24+ lakhs
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NMIMS Mumbai: ₹20–22 lakhs
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SIBM Pune: ₹19–20 lakhs
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IMT Ghaziabad: ₹19–21 lakhs
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Public Universities and Government Colleges (FMS, JBIMS, TISS, etc.)
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Fee Range: ₹1 lakh – ₹5 lakhs
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Examples:
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FMS Delhi: Around ₹2 lakhs (exceptionally high ROI)
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JBIMS Mumbai: ₹6–7 lakhs
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TISS Mumbai (HR & allied programs): ₹2–3 lakhs
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State and Private Universities (Tier-2/3 Colleges)
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Fee Range: ₹4 lakhs – ₹10 lakhs
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Examples include institutes affiliated with universities or newer private colleges offering MBA/PGDM with marketing specializations.
Additional Costs to Consider
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Hostel & accommodation: ₹1–2 lakhs/year (varies by city)
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Learning materials, software tools, industry certifications
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Study tours or international exchange programs (optional)
Note: Scholarships, education loans, and fee waivers are available at many institutions based on merit, need, or reserved category status. Always check the official website of the respective college for updated and detailed fee structures.
MBA Marketing Jobs
An MBA in Marketing opens the door to a wide range of dynamic, high-impact careers across industries like FMCG, retail, IT, e-commerce, media, and consulting. Graduates are equipped with strategic, analytical, and communication skills that are in high demand.
Top MBA Marketing Job Roles for Graduates
MBA Marketing Jobs |
MBA Marketing Job Description |
Marketing Manager |
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Brand Manager
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Digital Marketing Manager
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Sales Manager / Business Development Manager
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Product Manager
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Market Research Analyst
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Advertising or Media Planner
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Customer Relationship Manager (CRM) |
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Retail Marketing Manager |
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E-commerce Marketing Specialist
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Industries Hiring MBA Marketing Graduates
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FMCG (e.g., HUL, Nestlé, P&G)
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E-commerce (e.g., Amazon, Flipkart, Meesho)
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IT & Tech (e.g., Google, Microsoft, Infosys)
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Retail (e.g., Reliance Retail, Aditya Birla Fashion)
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Media & Advertising (e.g., Ogilvy, Dentsu, GroupM)
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Consulting (e.g., Deloitte, KPMG, EY, BCG)
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Automobiles, Telecom, Pharma, and BFSI sectors
Career Progression
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Entry-Level: Marketing Executive, Assistant Manager
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Mid-Level: Marketing Manager, Brand Lead, Product Head
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Senior-Level: Chief Marketing Officer (CMO), VP Marketing, Business Unit Head
With the rise of digital transformation, roles in digital marketing, marketing analytics, and growth marketing are especially in demand. MBA Marketing offers not just job security but also creative and leadership opportunities in today’s competitive business landscape.
MBA in Marketing Salary
An MBA in Marketing offers strong earning potential across various industries. Salaries vary based on factors like the institute’s reputation, your experience, job role, and company profile. Here's a detailed breakdown:
MBA in Marketing Salary by Experience Level
Experience Level |
MBA in Marketing Salary (Per Annum) |
Freshers (0–2 years) |
₹6 – ₹10 LPA |
Mid-Level (3–6 years) |
₹12 – ₹20 LPA |
Senior-Level (7+ years) |
₹25 – ₹50+ LPA |
MBA in Marketing Salary by Institute Tier
Institute Type |
Average Package |
Top IIMs (A, B, C) |
₹25 – ₹35 LPA |
Other IIMs, XLRI, ISB, SPJIMR |
₹18 – ₹30 LPA |
FMS Delhi, MDI, SIBM Pune, NMIMS |
₹12 – ₹22 LPA |
Tier-2 Private & State Universities |
₹6 – ₹12 LPA |
MBA in Marketing Salary by Job Role
MBA Marketing Job Role |
MBA in Marketing Salary Range (Per Annum) |
Marketing Manager |
₹8 – ₹15 LPA |
Brand Manager |
₹10 – ₹25 LPA |
Digital Marketing Manager |
₹8 – ₹20 LPA |
Sales/Business Dev Manager |
₹6 – ₹18 LPA |
Product Manager |
₹15 – ₹30+ LPA |
Market Research Analyst |
₹5 – ₹12 LPA |
CRM/Customer Success Manager |
₹7 – ₹15 LPA |
Top Recruiters and Their Packages
Company |
MBA in Marketing Salary Range |
Hindustan Unilever |
₹20 – ₹30 LPA |
Amazon |
₹25 – ₹35 LPA |
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₹30 – ₹45+ LPA |
Nestlé |
₹15 – ₹25 LPA |
Deloitte/BCG/McKinsey |
₹20 – ₹40 LPA |
PepsiCo, P&G, ITC |
₹15 – ₹30 LPA |
Factors Influencing MBA in Marketing Salary
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Institute reputation and placement history
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Internship performance and pre-placement offers (PPOs)
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Special skills (digital marketing, analytics, tools like Google Ads, HubSpot, etc.)
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Geographic location (metros offer higher pay)
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Type of industry and business function
MBA in Marketing offers high earning potential, especially for those from top-tier B-schools or with strong digital and analytical skills. With career progression, the salary can rise significantly, making it one of the most rewarding MBA specializations in India.
MBA Marketing Top Recruiters
Graduates of MBA Marketing programs attract some of the biggest names across industries, thanks to their strategic and creative skill sets. Here are the top companies that actively recruit MBA Marketing talent in India:
FMCG & Consumer Goods
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Hindustan Unilever Limited (HUL)
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Procter & Gamble (P&G)
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Nestlé India
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ITC Limited
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PepsiCo India
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Coca-Cola
E-commerce & Technology
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Amazon
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Flipkart
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Google
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Microsoft
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Facebook (Meta)
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Paytm
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Swiggy / Zomato
Consulting & Professional Services
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Deloitte
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KPMG
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EY (Ernst & Young)
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PricewaterhouseCoopers (PwC)
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Boston Consulting Group (BCG)
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McKinsey & Company
Retail & Luxury Brands
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Aditya Birla Group
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Tata Group
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Lenskart
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Reliance Retail
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FabIndia
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Titan Company
Media & Advertising Agencies
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Ogilvy & Mather
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Dentsu
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GroupM
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Lowe Lintas
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Wunderman Thompson
Automobile & Telecom
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Maruti Suzuki
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Tata Motors
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Bharti Airtel
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Vodafone Idea
Why These Recruiters?
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These companies offer diverse roles across brand management, digital marketing, sales, market research, and product management.
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They provide strong career growth, leadership opportunities, and exposure to large-scale marketing campaigns.
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Many top recruiters also offer excellent internship programs, which often lead to pre-placement offers.
If you’re targeting these recruiters, focusing on skills like digital marketing tools, data analytics, consumer insights, and strategic thinking will give you a strong edge.
FAQs about MBA Marketing
Ques – What is an MBA in Marketing?
Answer – An MBA in Marketing is a postgraduate program that focuses on business strategies related to market research, consumer behaviour, branding, advertising, and sales management. It prepares students for leadership roles in marketing, product development, and digital strategy across various industries.
Ques – Why an MBA in Marketing?
Answer – Choosing an MBA in Marketing equips you with critical skills to understand consumer behaviour, develop effective branding, and create impactful marketing strategies. It opens doors to dynamic roles in diverse industries, offers excellent growth and salary prospects, and prepares you to lead business growth through innovative marketing. Plus, with the rise of digital marketing, the demand for skilled marketers is higher than ever.
Ques – What is the duration of the MBA in Marketing?
Answer – The duration of an MBA in Marketing is typically 2 years for full-time programs. However, some institutes also offer 1-year executive MBA courses or part-time and online options that may vary in length.
Ques – What are the eligibility criteria for the MBA in Marketing?
Answer – To be eligible for an MBA in Marketing, candidates must have a bachelor’s degree in any discipline from a recognized university. Some institutes may also require a valid score in entrance exams like CAT, MAT, XAT, or equivalent.
Ques – Is an MBA in Marketing a degree course?
Answer – Yes, an MBA in Marketing is a recognized postgraduate degree course awarded by universities and business schools after successful completion of the program.
Ques – How many semesters are there for an MBA in Marketing?
Answer – An MBA in Marketing typically consists of 4 semesters spread over 2 years in most full-time programs.
Ques – What are the entrance examinations for MBA in Marketing?
Answer – Some of the most popular entrance examinations for MBA in Marketing include the CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), CMAT (Common Management Admission Test), and SNAP (Symbiosis National Aptitude Test).
Ques – Which are the top colleges offering MBA in Marketing courses in India?
Answer – Top colleges offering MBA in Marketing in India include IIMs (Ahmedabad, Bangalore, Calcutta), XLRI Jamshedpur, SPJIMR Mumbai, and FMS Delhi. Other reputed institutes are MDI Gurgaon, NMIMS Mumbai, and JBIMS Mumbai, which are known for their strong academics, industry exposure, and excellent placement records.
Ques – What is included in the MBA Marketing syllabus of the first year?
Answer – The MBA Marketing syllabus of the first year includes subjects like Principles of Management, Financial Accounting, Managerial Economics, Organizational Behavior, Business Communication, Quantitative Techniques, Marketing Management, Financial Management, Human Resource Management, Operations Management, Business Law & Ethics, and Management Information Systems.
Ques – What is included in the MBA Marketing syllabus for the second year?
Answer – The MBA Marketing syllabus of the second year includes subjects like Consumer Behavior, Sales & Distribution Management, Marketing Research, Product & Brand Management, Digital Marketing, Integrated Marketing Communication (IMC), Retail Marketing, International Marketing, Strategic Marketing, Services Marketing, Customer Relationship Management (CRM), and B2B Marketing.
Ques – What is the admission procedure for the MBA in Marketing course?
Answer – The admission procedure for an MBA in Marketing typically involves clearing an entrance exam like CAT, XAT, or GMAT, followed by a group discussion (GD), personal interview (PI), and sometimes a written ability test (WAT). Final selection is based on overall performance, including academic background and work experience (if any).
Ques – What are the various MBA Marketing subjects?
Answer – MBA in Marketing subjects include Marketing Management, Consumer Behaviour, Digital Marketing, Sales & Distribution Management, and Brand Management. It also covers Market Research, Advertising, Product & Pricing Strategy, and Strategic Marketing.
Ques – What is the MBA in Marketing fee in India?
Answer – The MBA in Marketing fee in India typically ranges from ₹4 lakhs to ₹25 lakhs for the entire course, depending on the college. Top institutes like IIMs, XLRI, and SPJIMR may charge between ₹15–₹25 lakhs, while fees at private or tier-2 colleges usually range from ₹4–₹10 lakhs.
Ques – What can I do with an MBA in Marketing?
Answer – With an MBA in Marketing, you can pursue careers in brand management, digital marketing, market research, sales, advertising, and product management. It also opens doors to leadership roles in sectors like FMCG, IT, retail, media, and e-commerce.
Ques – What is the salary of an MBA in Marketing?
Answer – The average salary after an MBA in Marketing in India ranges from ₹6 to ₹12 LPA for freshers. Graduates from top B-schools like IIMs, XLRI, and SPJIMR can earn ₹15 to ₹25+ LPA, depending on role, company, and prior experience.
Ques – What are the various MBA Marketing jobs?
Answer – MBA in Marketing graduates can pursue roles such as Marketing Manager, Brand Manager, Sales Manager, and Digital Marketing Manager. These positions are available across industries like FMCG, e-commerce, IT, media, and telecom, focusing on business growth and brand strategy.
Ques – Which are the top recruiters of MBA in Marketing graduates?
Answer – Top recruiters of MBA in Marketing graduates include companies like Hindustan Unilever, Procter & Gamble, Nestlé, Amazon, Google, Flipkart, Tata Group, and Deloitte. These firms offer roles in brand management, digital marketing, sales, and market research across diverse sectors.
Ques – Is an MBA in Marketing worth it?
Answer – Yes, an MBA in Marketing is worth it for those interested in strategic business roles, as it enhances skills in market analysis, branding, and digital marketing. It offers strong career growth, high earning potential, and opportunities across industries.
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