BBA in Digital Marketing – Eligibility Criteria, Entrance Examination, Admission 2024, Fee Structure, and Top Colleges

BBA in Digital Marketing is a three-year undergraduate degree course. The course can be pursued after completing the 10+2. The entire curriculum of the course is divided into six semesters. 

The BBA in Digital Marketing includes studying business and management using various digital marketing platforms.

The average fees for a BBA in Digital Marketing course in India range from INR 2 to 9 lakhs. Many top universities nationwide offer the BBA in Digital Marketing courses like LPU, BHU, and Quantum University. SET and CUET are popular entrance tests for admission to the BBA in Digital Marketing course. 

The BBA in Digital Marketing graduates can earn up to 5 LPA in entry-level positions. The article will further thoroughly discuss the various aspects of the BBA in Digital Marketing course.

Advantages of the BBA in Digital Marketing Course

• The BBA degree in Digital Marketing helps you understand the digital promotion of business using various platforms. It teaches you social media marketing, online promotion, and advertising the business on multiple sites.

• The course helps you get practical knowledge of various tools used in the digital marketing of any business or product. It teaches skills in running Google, Instagram, and Facebook ads.

• BBA Digital Marketing course helps you build a brand image and product placement brand for the target customers/audience using suitable digital platforms.

• This course gives you a deep understanding of reaching out to a large target audience segment in less time and with fewer resources. In this digital media time, many people are connected through the internet; this course eases the product's globalization process.

Table of Contents

BBA in Digital Marketing Highlights

Eligibility Criteria for BBA in Digital Marketing

Although each college has its criteria for admission to the BBA in Digital Marketing course, there are some standard qualification requirements for admission to the course, which are mentioned below –

• Candidate must have completed the 10+2 or equivalent from any recognized board.

• A minimum of 50 – 55% aggregate is required in the 10+2 board.

• The candidate must be between 17 and 22 years old.

Entrance Examination for BBA in Digital Marketing

Various entrance examinations are conducted for admission to the BBA Digital Marketing course. The following are some popular entrance tests –

• CUET (Common University Entrance Test)

• BHU UET (Banaras Hindu University Undergraduate Entrance Test)

• AIMA UGAT (All India Management Association Under Graduate Aptitude Test)

• XAT (Xavier’s Aptitude Test)

• NMIMS NPAT (Narsee Monjee Institute of Management Studies National Test for Programs After Twelfth)

• SNAP (Symbiosis National Aptitude Test)

Admission Procedure for BBA in Digital Marketing

The admission procedure for BBA in Digital Marketing program has the following steps –

• Register yourself with your choice of college by filling out their application form.

• Fill out the application form for the entrance examination.

• Either appear for the national level entrance examination or the entrance examination of the University (if conducted) you want to get admission.

• Now, submit the entrance examination score, and you will be offered admission to the BBA in Digital Marketing course based on your score.

Top Colleges/ Universities offering BBA in Digital Marketing

The Top Universities and Colleges that offer the BBA in Digital Marketing courses are –

• Quantum University

• Parul University

• Madras Christian College

• Chandigarh University

• New Delhi Institute of Management

• Dev Bhoomi Uttarakhand University

• KIIT School of Management

• Narsee Monjee Institute of Management Studies

• Lovely Professional University

• Galgotias University School of Business

BBA in Digital Marketing Fee Structure

BBA in Digital Marketing Syllabus

First Semester

Second Semester

Third Semester

Fourth Semester

Fifth Semester

Sixth Semester

BBA in Digital Marketing Career Prospects

The following are the various job profiles that a BBA in Digital Marketing Graduate can opt for –

• Social Media Manager

• SEO Expert

• Marketing Communications Manager

• Digital Marketing Manager

• Content Marketer

• Web Designer

• Social media, specialist

• Brand Manager

• Sales Manager

• Email marketer

• Market Research Analyst

• Advertising Manager

• Marketing Manager 

• Public Relations Manager

• Business Development Manager

• Product Manager

Average Salary of BBA in Digital Marketing Graduates

The average annual salary package of a BBA in Digital Marketing graduates in various job profiles is mentioned below –

Top Recruiters of BBA in Digital Marketing Graduates

Digital Marketing Agencies, Social Media Marketing Agencies, Data Analytics Agencies, Online News portals, Magazines, and Internet Technology Businesses frequently hire BBA Digital Marketing graduates.

The top recruiting companies of BBA Digital Marketing graduates are –

• Apple

• Amazon

• Goggle

• Flipkart

• Microsoft

• Wipro

• Samsung

• Oppo

• LG

• HP

• Accenture

• Genpact

• Info Edge

• Murugappa

Conclusion

The BBA Digital Marketing course equips an individual with the essential management and digital marketing skills required for running a business. The course is highly in demand and technical.

The course teaches the students various techniques, tools, and applications used for the digital promotion of a business. An individual interested in learning digital marketing and wanting to join a management-level job in any organization can pursue this course.

FAQs about BBA in Digital Marketing

Ques – What is BBA Digital Marketing in full form?

Answer – The BBA Digital Marketing full form is Bachelor of Business Administration in Digital Marketing.

Ques – Is BBA Digital Marketing a degree course?

Answer – Yes, BBA Digital Marketing is an undergraduate degree course.

Ques – How long does completing the BBA Digital Marketing degree course take?

Answer – The BBA Digital Marketing degree course takes three years.

Ques – What are the qualification requirements for the BBA Digital Marketing degree?

Answer – The candidate must have completed the 10+2 with a minimum of 50 – 55% marks to get admission to the BBA Digital Marketing course.

Ques – Which entrance examination is conducted for the BBA Digital Marketing admission?

Answer – The CUET, BHU UET, AIMA UGAT, XAT, NMIMS NPAT, and SNAP are the few popular entrance tests that are conducted for admission to the BBA Digital Marketing degree course.

Ques – What are the average BBA Digital Marketing degree course fees?

Answer – The average BBA Digital Marketing degree course fee is INR 2 to INR 9 Lakhs.

Ques – What is the average starting salary package the BBA Digital Marketing graduates receive?

Answer – A BBA Digital Marketing graduate's average starting salary package ranges from INR 3.5 to 7 LPA.